Expression:
The children are seen also to be smiling
which could mean that they are happy and confident with the product and they
enjoy the product, which is Weetabix. Their rosy red cheeks show that they are
excited and happy as well as a stereotypical way of presenting children in the World
War 2 period as they would be happy with what they are doing. They have blue
eyes and blonde hair which is the stereotypical view of people. The close up
shots can highlight the main targeted audience as it is aimed at children and
also with mothers as they are the people who go out and purchase it. This
represents the stereotypical view of women as they were instructed to take care
of children and the household.
Technique:
The use of the way the product is
constructed conveys a meaning of how healthy the product, which is Weetabix is
and it draws the target audience in. The simple use of the background could
suggest sophistication and simplicity which could draw the target eye mostly
onto the product itself. The main product is positioned at the bottom of the
page and is positioned as a big image to highlight how the advertisement is
based on the product. The adjectives in
the caption suggest that the advanced nurse highly recommends Weetabix to
children as it makes them stronger and healthier.
Colours:
The simplicity of the colours are construct
a meaning for the product as it highlights in the main products and the main
audience. The advert uses primary colours such as brown, yellow, white, blue
and red. The use of light colours conveys a sense of light and daytime as well
as childhood innocence and good health.
This could be understood by the audience due to the vivid use of the
light colours. The brightness of the red coupon emphasise the key image portrayed
as it stands out in front of the yellow background to exaggerate the coupon and
to make mothers get a sample size for them to try it out.
Images:
The image is highly based on the picture of
the children as well as the product itself. This means that it highlights how
the children are the target market but mothers buy them Weetabix to make them
strong and healthy. The image of the piping hot Weetabix shows the best way it
should be served for breakfast. These
images have been placed in the Mise-en-scene to communicate a message about the
product and to give information about it and to draw the aimed audiences.
Language
& Language features:
The lexis used to underline the simplicity and
how it highlights the genre of the product which is how healthy the food
actually is and the benefits of eating it. Specific terminology is used to
suggest how to persuade one to buy the product to create a meaning for the
product as a whole. The language features is that the way the style of language
is produced to create a specific purpose.
FILM POSTER
Clothing:
The woman is seen wearing a simple black strappy dress which could sexualise and objectify her as a woman. She is also seen wearing red lipstick which could connote her sexuality as a woman as well as her sexual passion. Red connotes with the idea of sexual imagery as in the American dream society women were seen as objects, which therefore they had no control and they were weak as shown in the poster. The man is seen to be wearing a simple black suit which could highlight his business middle class status, that means he needs to look of a higher status.
Expression:
The facial expressions of the positioned front image of the man and the woman show how she is looking at him, whereas he's looking at his lips. It also seems as if her hands are tied, possibly with a rope, which suggests s
he's weak and not in control of the relationship. In contrast, the man in the back is shirtless making him vulnerable. However, the women hitting him seems to be extremely angry and vexed about a certain situation that caused her to use the weapon on him.
Technique:
The bold lettering of the main characters are in red, which could connote the sexualised imagery or passion between the main characters. In addition to this, this is the only text that is in bold red
which could show their importance in the film. This contrasts to the title which is in black, shown to be as important as the main actors. The simplicity of then background is used to emphasise the main attribute to the images as well as the title and main actors. The off white highlights the red and black making it seem quite bold.
Colours
Colour scheme of red, white and black. The connotations of red could imply tat sexualising women as red highlights the sexual desire and pleasure women are objectified.
Images
The film poster is a cartoon figure which could show the fantasy vs reality aspect of the idealistic women that the 1940's American dream of women are presented as. In the background, it can be seen that there is a shirtless man being attacked by a woman which could show occurrence of female dominance. The main image is of a man and woman. In this picture it is shown that the man is grouping her by the neck. This could show the patriarchal society they lived in as the man shows male dominance with the act of showing power and being inferior in society. By positioning the man abusing the woman as the first image and the woman hitting the man in the image positioned near the back, this shows the idea of male dominance, taking a hold of society and how it is constructed and how it was considered the norm to do that.
